· Ensure is a verb that means "to make certain; to guarantee" (e.g.
Please ensure that you lock the front door when you leave tonight.
Banks spend money on advanced security systems in order to
ensure the safety of their cash deposits against possible thefts).
· Ensure is often confused with two similar verbs: assure and insure.
· The general meaning of the verb assure is "to attempt to convince" (e.g.
I can assure you we will pay for the damages to your car).
· The general meaning of the verb insure is "to protect against
harm" (e.g. We have taken measures to insure you will be safe while
you are visiting the country, Mr President).
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